As the recount between Al Franken and Norm Coleman in the MN-SEN race moved along, Franken's lead attorney Marc Elias claimed that his candidate was winning and that the numbers would eventually prove him right. The pundits and talking heads laughed at him initially; I hoped that he wasn't just bluffing and they really had gotten as organized as I'd heard. As the numbers began to swing towards Franken taking the lead, it became apparent that the Franken campaign had done a brilliant job preparing for the recount.
This weekend, Netroots MN had a panel entitled Clicks to Votes: Integration on the Franken for Senate Campaign. I attended to learn anything more I could about what I think was an extraordinarily tech-savvy campaign. I wasn't disappointed because in addition I learned more details about how well-organized the campaign was.
The panelists were Dan Cramer of Grassroots Solutions and JD Schlough. JD was in charge of all online activities (he's now a principal at Well & Lighthouse LLC). Dan came on board the campaign as a consultant in September.
