I watched TBagger Wannabe Tom Emmer's 1st ad, and thought: "Hey! I've seen THAT one, before!" So, let's look!
OK, that was then; this is now - so, let's look at Emmer's 1st ad:
The theme GOPers are tryin' to push in both? "aw, shucks - MakeoverMark/TBaggerTom is really a nice guy."
And GOPers really have to push that message; it's their only hope. Because when it comes to policy, GOPers (as pointed out by Joe Bodell) want to give you four more years just like the last eight - only worse.