From Information Clearing House:
Language: A Key Mechanism of Control
Newt Gingrich's 1996 GOPAC memo
As you know, one of the key points in the GOPAC tapes is that "language matters." In the video "We are a Majority," Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning. As the tapes have been used in training sessions across the country and mailed to candidates we have heard a plaintive plea: "I wish I could speak like Newt."
That takes years of practice. But, we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases.
This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media. The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.
While the list could be the size of the latest "College Edition" dictionary, we have attempted to keep it small enough to be readily useful yet large enough to be broadly functional. The list is divided into two sections: Optimistic Positive Governing words and phrases to help describe your vision for the future of your community (your message) and Contrasting words to help you clearly define the policies and record of your opponent and the Democratic party. (InformationClearingHouse.info)
And, what is one of the words on "Mr. Republican Families Values" list, that GOPers should use?
"Freedom"
THAT was a word used over and Over and OVER; at one time the GOPers even blared Elton John's "Philadelphia Freedom" over the loudspeakers. ELTON JOHN. It was surreal.
Another word used, on thrice-divorced Gingrich's 1996 list for GOPers to use?
"change"
Again, a word used over and Over and OVER; more than one time the GOPers even blared Bob Dylan's "The Times They Are A Changin'" over the loudspeakers - BOB DYLAN. Beyond surreal; it was unreal.
Here's that list; the list Annette Meek's old boss penned in 1996.
Sure, they'll add - and have added - new ones to that list; new ones like this one ushered into the tudra's lexicon last Saturday: "constitutional conservatism"
GOPers are very good at sloganeering, and they came out of Sloganville spinning as fast as they can.
That spinning - "up is down" "war is peace" and "Emmer's an outsider" - is but one reason why I always say:
Reasonable people cannot reasonably believe anything a GOPer says, anymore.
GOPer Party Leadership simply doesn't care that what they spew isn't true; they only care that THE VOTER thinks the spew is true. |
